I helped lead a diverse team of creatives to build AWS a complete trade show experience for the National Retail Federation’s largest retail trade show earlier in 2020. The experience led attendees on a journey to understand current and emerging technologies AWS is and will be offering in the near future.

This was an exciting and complex story-telling challenge that included concepting and creating several animated and interactive videos, UX mapping, space planning, and building a cohesive visual center that spanned across all touch points.