On a weekly basis throughout the year, we captured strategic product categories through quick-turn, visual story-telling that unfolded across all global marketing platforms for Canadian brand lululemon.

I guided various teams of creatives through the creation process for these assets. This included concepting, on-set art direction, design and production. Many thanks to the Canadian Art Directors Cesar Banares and Senior Designer Dina Maani for on-set coverage of the photo shoots in Canada I could not attend in person.