This lululemon Mother’s Day campaign spanned 4 weeks leading up to Mother’s Day and featured 4 real moms engaged in diversely different activities with their children of varying ages.

Assets appeared across all global marketing channels during the duration of the campaign, and included stills, videos, and a gift-guide that was refreshed weekly.

My role was to lead an outstanding team, alongside a copy director, from proof of concept through post-production. I presented and reviewed work, helped build all pre-production details for this 3-day, multiple-location shoot, provided on-set art direction, and oversaw and approved post-production including retouching and managing production designers and videographers.