My team was tasked with helping Microsoft’s Global WXC Team sort through the mountains of work they completed in 2020 and organize it all into a meaningful 2 minute reel.
My role involved getting acquainted with and then creating several different theories for organizing the work, crafting a meaningful and authentic storyline around the best method of organization, and then designing how to visually weave that storyline throughout the spot.
We worked with a video editor, Kyle Stebbins, and an animator, David Bryan, to bring the concept to life. Some animation highlights from this internal-only reel can be viewed below.
CLIENT: Microsoft
AGENCY: Studio Mega
SENIOR ART DIRECTOR: Jess Raddatz (myself)
VIDEO EDITOR: Kyle Stebbins
ANIMATOR / EDITOR: David Bryan