We crafted 3 strategic brand takeover moments that spanned all key Holiday markdown events in 2021.

My creative team at Lululemon was approached with an interesting design challenge for this project: Make this campaign festive, tie it into the larger Holiday campaign visual framework, and cue “BIG SALE” without using any product or talent imagery AND without saying the word “sale.”

Our solution involved creating a custom typeface, inspired by Lululemon’s brand font, and then filling it with the existing Holiday campaign geometric patterns. We worked with Found Studio to create “unwrapping” animations on all motion assets.

This campaign eventually yielded hundreds of assets for each event across all marketing platforms.