This winter campaign for Canadian athletic brand lululemon was one of their biggest marketing endeavors for the entire calendar year. 

Generating a few thousand assets, including stills and video, this campaign spanned multiple product categories for both men and women and rolled out across all global marketing channels, including in-store, between the months of Sept 2021 through the end of January 2022.  

My role was to lead an outstanding team, alongside a copy director, from proof of concept through post-production. I presented and reviewed work, helped build all pre-production details for this 6-day, multiple-location shoot, provided remote, on-set art direction, and oversaw and approved post-production including retouching and managing production designers and videographers.